5 Growth Hacks for Medium
1. Repost your content on Medium
One of the most obvious growth hacks—and one that we’ve tried ourselves at Buffer—is to repost your content on Medium. You expose it to a new audience and give it a chance to gain traction anew.
The team at Unbounce tried this on a recent post and received 144 additional views, a great number for little effort.
Other places that aim for this include The Physics ArXiv Blog, Edible Manhattan and Fader.
2. Link back to your website or blog
Medium gives you huge amounts of creative liberties with the way you create your posts. One interesting method that I’ve seen used a lot is to leverage the end of your post as a place to link back and share a call-to-action or a referral to your blog.
KISSmetrics shared a neat example from Raymmar Tirado who links to his website at the end of each article, and he sometimes includes links to his site in the middle of his posts.
[One thing I appreciate about Medium] is the ability to link to content outside of Medium inside of my articles. This allows me to drive little pockets of highly engaged traffic to places on my website that correlate with the information inside of the article.
You can also think about adding a CTA to follow on social media or join an emailing list or try out a new product/download.
3. Create a publication for your brand
We’ve built a Buffer publication where we house the articles written by the team at Buffer.
You can do the same for your brand, creating a publication of content from your team, content on a particular topic, or any other theme you can imagine.
The Physics ArXiv Blog made Medium its permanent home. The List is another site that does this.
4. Explore visual content
Medium is for writers. Writers can be visual artists.
Some of the popular content on Medium amounts to little more than a cartoon or series of images. This visual content is striking in its place beside written content. It looks great beside articles of 5 to 7 minutes, while it stands at 2.
Check out comics from Gemma Correll or the I Love Charts publication for some inspiration.
5. Track visits back to your website with UTM parameters
Another great tip from Chloe Mason Gray at KISSmetrics is to see which posts on Medium are bringing the most traffic back to your website by tracking with UTM parameters.
Go to Google’s UTM tool to place tracking links on the URLs that link back to your site.
This can be helpful in iterating on the text in your calls-to-action as well as finding the spots within your post (in the intro, in callouts, etc.) that are best used for links back to your page.