#GrowthHacking : Startup Marketing Metrics that Matter

Negocios Online

While today’s entrepreneurs are fascinated with Eric Ries, Peter Thiel, Steve Blank and Seth Godin (and rightly so), I fear I’m too frequently referring to an unheard of an esteemed author from decades ago; as though the entreprneuers of today are happy being ignorant of the past and willingly doomed to repeat the mistakes of it. Peter Drucker, author of Innovation & Entrepreneurship, was writing about what makes companies successful before most of the authors of today were in place to make the successful companies of today, well, successful.

Sourced through Scoop.it from: seobrien.com

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