Lead Generation is the process of getting the contact information of potential customers. These leads are added to a conversion funnel of a business. If everything goes as planned, they become paying customers.
For example, this can be an fly-fishing amateur leaving an email on a fishing store’s website to get a special discount on their products.
The basic idea may seem simple, but there are many factors that you need to consider if you want to see your leads convert into customers.
Choosing which lead generation strategies you should follow will affect the channels you need to consider and the means you want to use to contact potential customers.
By the end of this post, you will know not only how to reach people that are genuinely interested in your products or services, but also how to encourage them by offering value.
And I can promise that these lead generation strategies won’t ruin your marketing budget!
What is a lead
A lead is someone interested in what you have to offer.
Leads are placed somewhere in the middle of a conversion channel. They are a step further than visitors who simply entered your website and are just browsing. They are also a step before a qualified lead – someone who signaled that they want to buy something by putting something into cart or by signing up for a trial of your service.
Here’s how the sales funnel looks like with visitors, leads and qualified leads.
Lead generation strategies help you convert ordinary visitors into leads by getting their contact details.
When we talk about lead generation strategies, we obviously don’t mean willing these potential customers into existence.
Instead, lead generation is about reaching those potential customers and asking them to tell you a bit more about themselves.
Sourced through Scoop.it from: www.livechatinc.com