In the past five years, growth hacking has exploded in popularity among savvy internet marketers, SaaS companies, and technical product entrepreneurs. Growth hacking is a fairly simple concept: it’s the idea that every strategy, idea, project, or tactic you develop and implement at your business should be centered around one thing: driving growth. For most businesses, growth ultimately equates to one thing: boosting profits.
Although growth hacking has historically been something reserved for product teams and savvy marketers, it’s starting to be slowly adopted and used by other types of businesses, such as small brick-and-mortar shops, big corporations, and, you guessed it, ecommerce businesses.
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